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MIKAYLA CHANDLER
Yellow Tail: Let Your Taste Explore
Targeted to young individuals, of legal age,
that are just finding out what they like...or absolutely hate in a wine.
Sip of the Month:
A way that you can explore other options without the fear of commitment.
OOH:
BRAND FILMS:
Indecisive much? Here's some fun and relatable content.
STORE LABEL TAGS:
Placed throughout a market; near items such as: sunglasses, hair dye products, condoms, etc.
PACKAGE DESIGN:
Designed to showcase differences in wine experience.
POP UP SHOP:
Browse and purchase at a fully branded pop up shop experience.
peeps that worked on this:
Copywriter/Art director: Mikayla Chandler
(found images)
Brand Films completed by copywriters: Sydney Solis, Mikayla Chandler + art director: Qiana Butler
THE OTHER WORDS:
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